Privacy Policy
Last updated: 14 September 2026
1. Who We Are
This website is operated by:
Rea Meinert, trading as Style Journey by Rea
Aeschenvorstadt 24
4051 Basel
Switzerland
Website: https://www.stylejourneybyrea.com
Email: info@stylejourneybyrea.com
Rea Meinert is responsible for the processing of personal data described in this Privacy Policy.
This Privacy Policy explains how we collect, use, store and disclose personal data when you visit our website, contact us, subscribe to communications, book or purchase a service, or participate in a consultation, workshop or programme.
We process personal data in accordance with the Swiss Federal Act on Data Protection and, where applicable, the European Union General Data Protection Regulation.
2. Personal Data We Collect
Depending on how you interact with us, we may collect the following information:
Your name, email address, telephone number and postal address
Booking, appointment and service information
Billing, payment and transaction information
Messages, enquiries and other correspondence
Questionnaire and consultation responses
Professional role, lifestyle, wardrobe preferences and personal goals
Clothing sizes, body measurements, proportions and other information required to provide image-consulting services
Photographs or files that you voluntarily provide for consultation purposes
Newsletter subscription and communication preferences
Technical information such as your IP address, browser, device, referring website and activity on our website
Any other information that you choose to provide
Please do not provide medical or other highly sensitive information unless it is relevant and specifically requested.
3. Consultation Photographs and Personal Analysis
When you participate in an image consultation, workshop or Style Journey programme, we may process photographs, body measurements, colour characteristics, wardrobe information and personal reflections to provide the agreed service.
This information is used only for consultation preparation, analysis, recommendations, personalised materials and relevant follow-up.
Client photographs, testimonials, consultation results or identifying information will not be published on our website, social media or promotional materials without separate and explicit permission. Consent for promotional use is voluntary and may be withdrawn for future use at any time.
Photographs are not used for biometric identification or automated decision-making.
4. How We Collect Personal Data
We may collect personal data when you:
Visit or interact with this website
Complete a website or Google form
Contact us by email, telephone, social media or another communication channel
Subscribe to a newsletter or priority list
Book a consultation or appointment
Purchase a service or make a payment
Participate in a consultation, workshop or group experience
Submit photographs, questionnaires, measurements or other consultation materials
Certain technical information is collected automatically through cookies and similar technologies.
5. Why We Use Personal Data
We may process personal data to:
Respond to enquiries and communicate with you
Arrange and manage consultations, appointments and workshops
Provide personalised image-advisory services
Prepare consultation materials and recommendations
Process payments, deposits, invoices and refunds
Administer purchases, priority lists and client relationships
Send service-related and transactional communications
Send newsletters or promotional communications when permitted
Operate, secure and improve our website
Understand website traffic and performance
Prevent fraud, misuse or security incidents
Maintain financial and business records
Comply with legal, accounting and regulatory obligations
Establish, exercise or defend legal claims
We do not sell your personal data.
6. Legal Grounds for Processing
Where a legal basis is required, we process personal data on one or more of the following grounds:
To perform a contract with you or take steps at your request before entering into a contract
With your consent
To comply with a legal obligation
For our legitimate interests in operating, protecting and improving our business, provided these interests do not override your rights
To establish, exercise or defend legal claims
You may withdraw your consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn or processing permitted on another legal ground.
7. Appointments and Scheduling
When you book an appointment, we may collect your name, email address, telephone number, referral information, selected service, appointment details and any files or information you submit.
Appointments may be administered through Squarespace Scheduling, also known as Acuity Scheduling. Information submitted through the booking system is processed according to the provider’s privacy practices.
8. Forms and Questionnaires
We use website forms and may use Google Forms or other Google services to collect enquiries, preparation questionnaires, consultation information and client materials.
The requested information depends on the service. It may include photographs, measurements, professional information, wardrobe preferences, lifestyle considerations and personal goals.
Please submit only the information necessary for your consultation.
9. Payments and Invoicing
Payments may be processed through Stripe. Stripe processes payment details required to complete the transaction. We do not normally receive or store your complete payment-card information.
We may retain invoices, payment confirmations and transaction records to administer services and meet accounting and legal obligations.
10. Newsletters and Marketing Communications
If you subscribe to our newsletter, priority list or other marketing communications, we may use your name, email address and communication preferences to send relevant news, invitations and information about our services.
You can unsubscribe at any time by using the unsubscribe link in an email or by contacting us. Unsubscribing from marketing does not prevent us from sending necessary communications concerning an existing booking, transaction or service.
11. Service Providers
We may share relevant personal data with trusted service providers when necessary to operate our business and provide our services. These may include:
Squarespace, for website hosting, forms, commerce, analytics, invoicing and email services
Squarespace Scheduling/Acuity Scheduling, for appointment management
Stripe, for payment processing
Google, including Google Forms and Google Workspace, for questionnaires, files, email and business administration
Zoom or similar communication platforms, when an online consultation or meeting is arranged
Professional advisers or administrative service providers where reasonably necessary
These providers process information according to their own privacy terms and applicable contractual or legal safeguards.
We may also disclose information when required by law, a competent authority or a valid legal process, or when reasonably necessary to protect our rights, clients or services.
12. International Data Transfers
Some service providers may process or store personal data outside Switzerland, including in the United States or other countries.
Where personal data is transferred internationally, we rely on recognised adequacy decisions, applicable data-protection frameworks, contractual safeguards such as standard contractual clauses, or another legally permitted transfer mechanism.
13. Cookies and Analytics
Our website uses cookies and similar technologies.
Essential cookies are necessary for website functionality, security and the delivery of requested services. These cookies cannot always be disabled through the website.
With your permission, analytics and performance cookies may be used to understand website traffic and activity. Information collected may include:
IP address
Browser, network and device information
Referring pages
Pages visited
Clicks, scrolling, searches and timestamps
Non-essential cookies are restricted until you make a choice through the cookie banner. You may accept, decline or manage non-essential cookies. You can change your selection later through the Cookie Preferences control on the website.
The website may use fonts supplied through Google Fonts or Adobe Fonts. When these resources are loaded, the provider may receive technical information such as your IP address and browser details.
14. External Websites and Social Media
Our website may contain links to Instagram, LinkedIn, Facebook or other external websites and platforms.
When you follow an external link, the relevant provider may process information according to its own privacy policy. We are not responsible for the privacy practices or content of external websites.
15. Data Retention
We retain personal data only for as long as it is reasonably necessary for the purposes for which it was collected, including providing services, maintaining client relationships and meeting legal obligations.
In particular:
Enquiries that do not result in a booking may generally be retained for up to 12 months
Consultation records, questionnaires, measurements and client-supplied photographs may generally be retained for up to five years after the final service to support follow-up services, unless earlier deletion is requested or continued retention is legally necessary
Newsletter information is retained until you unsubscribe or request deletion
Contracts, invoices and accounting records may be retained for up to ten years where required by Swiss law
Information connected with a dispute or legal claim may be retained until the matter and applicable limitation periods have ended
Information may be deleted or anonymised earlier when it is no longer required.
16. Data Security
We use reasonable technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or misuse.
These measures may include secure website connections, password-protected accounts, access limitations, reputable service providers and collecting only the information reasonably necessary.
No method of internet transmission or electronic storage is completely secure, and absolute security cannot be guaranteed.
17. Your Rights
Subject to applicable law, you may have the right to:
Request information about the personal data we process about you
Obtain access to your personal data
Request correction of inaccurate or incomplete information
Request deletion of personal data
Request restriction of certain processing
Object to certain processing
Withdraw consent
Request the release or transfer of certain personal data in a commonly used electronic format
Object to direct marketing
Submit a complaint to an applicable data-protection authority
These rights may be subject to legal exceptions, including obligations to retain accounting records or information required for legal claims.
To exercise your rights, contact info@stylejourneybyrea.com. We may request reasonable information to confirm your identity.
In Switzerland, you may also contact the Federal Data Protection and Information Commissioner.
18. Children’s Privacy
Our website and services are not directed toward children. We do not knowingly collect personal data directly from children without appropriate authorisation from a parent or legal guardian.
If you believe that a child has provided personal information to us without appropriate authorisation, please contact us.
19. Changes to This Privacy Policy
We may update this Privacy Policy when our services, technologies or legal obligations change.
The current version will be published on this page with the revised “Last updated” date. We encourage you to review this policy periodically.
20. Contact
For questions about this Privacy Policy or the processing of your personal data, contact:
Rea Meinert, trading as Style Journey by Rea
Aeschenvorstadt 24
4051 Basel
Switzerland
Website: https://www.stylejourneybyrea.com
Email: info@stylejourneybyrea.com